Celebrate colour & creative with us in 2022!
This Black Friday/Cyber Monday we're celebrate the colour and creativity that small businesses (just like us!) Encouraging shoppers to buy carefully made Christmas gifts from UK independents rather than line the pockets of rich multinationals with throwaway gifts that don't mean a lot.
Colour Friday was started by entrepreneur and small business advocate Holly Tucker (co-founder of Not On The High Street - under sister company Scarlett Jewellery we were one of their original makers in 2008 during their very early days!) in 2021 as an alternative to the race to the bottom prices and artificial discounts we so often see in Black Friday.
In her research on small businesses she discovered that:
- Half of UK small business owners said they’re genuinely concerned that this will be their last Christmas trading?¹
- Carbon emissions generated from Black Friday online sales alone are equivalent to 215 flights from London to Sydney?²
- 89% of shoppers reported finding Black Friday highly stressful?³
- A quarter of Brits surveyed said they regretted their Christmas Black Friday buys?⁴